VIDEO: People for Bikes

Biking is a celebration of movement, freedom, exploration and exercise. Immediately the process shifted to a biker in motion. Stationary murals transformed to moving pieces of art that would manifest as the bike passed locations. With a spark of brilliance an idea was born: live light projection as the art. 

To show the diversity of bike riding culture the single rider became three riders: a daily commuter, a casual rider and BMX riders. was pleasantly surprised at this iteration of their ideal and the proverbial wheels starting moving for Black Swan director Nick Losq and Rabbit Content co-director Trevor McMahan.

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