Mr Deon Attard of Pro-Lite Oz Responds

On August 28, 2009 I commented here on life at the Australian Cycling Forums and my interactions at the time with Mr Deon Attard of Pro-Lite Oz.  On September 15, 2009 I received an email from Mr Attard in regards to my blog posting.  In fairness and to insure equity and to allow Mr Attard to present his side I am posting in full his email below.


I’ve taken offence to the blog that you’ve posted on your site slandering my name and business.  What you have done is illegal and you are walking on very thin ice, you’ve crossed the line between a personal agreement and slader [sic] against my name and business.

I can assure you that this is a fight you will not win and cannot afford to defend.

I am asking you very politely to please remove ALL reference to my name and business from your website within 24 hours.

Yours sincerely,
Deon Attard
Managing Director

Having received this email, I have reviewed my posting to determine if it is in my view it is inaccurate. I also note that at this point in time Mr Attard has not provided any evidence or substantive statements to suggest that anything actually stated in respect to himself or his business is factually incorrect. In light of this I replied today as follows:

Dear Deon

I have given consideration to your email and reviewed my blog posting and the comments posted to date.  On the basis of that review I am declining your request to remove the posting and also will not be editing it in any substantive manner.

In fairness and to ensure balance, I will be posting your email response to the blog, so that readers can read your take on the posting.  The posting [sic] can then stand or fall on their merits.

All the best
Andrew Priest

In hindsight I should have clearly made an offer to Mr Attard to post a comment on either blog posting presenting his “corrections” to the statements made as he sees fit and I do regret not doing this.  I therefore now extend that offer to Mr Attard if he considers his email above to be an insufficient rebuttal.

4 Responses to Mr Deon Attard of Pro-Lite Oz Responds

  1. Michelle 21 April 2010 at 9:04 AM #

    Would like to say a big ‘good on you’ for leaving this post up. I have had trouble with this same person regarding his other business and his solution – I’ll sue you for slander if you don’t stop telling your friends that you wouldn’t recommend my shop. Seems he is nothing but a bully. Bet he would run away in a face-to-face confrontation. Very poor business skills. Think he skipped customer relations 101.

    • Amos 21 October 2013 at 12:37 PM #

      A big ‘good on you’ for leaving this post up too mate!!

      Deon, has recently also done the same/similar to me and my business.. and has falsified information to the general public about his brand and quality of his products.. He is very sudden, abrupt and jumps to conclusions without finding out the truth.. Emotions and business should never mix! Besides time will tell eventually.. It’s 2013 and your post about this Deon from 4 year ago, is the same cunning and sly Deon Attard today.. I guess not much has changed! ..It was a mistake to do business with a bully…Moving forward, Let’s continue to do the right thing by our customers and give them the value they deserve and have paid for 🙂

      • Andrew Priest 21 October 2013 at 6:00 PM #

        Thanks for your comment and sorry to hear you have issues. I guess nothing much has changed 🙁


  1. Don’t talk about the war, I mean ProLite | Aushiker: Bicycling & Hiking in Western Australia - 17 February 2010

    […] For those wondering why I might not be uninterested in ProLite wheels, I suggest you take a moment to read this post and this post. […]

Please share your thoughts ...

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WP Twitter Auto Publish Powered By :
%d bloggers like this: