This bike is actually ridable apparently. It was available for guests of the W Hotel in Leicester Square to ride around the city. It was also part of a fundraiser for the Elton John AIDS Foundation, with the bike being up for auction, along with other bikes custom designed by the likes of singer Paloma Faith, illustrator Natasha Law, fashion designers Patrick Cox and Alice Temperley, and artist Benedict Radcliffe.
The wheel uses 18 individual strips of steel that are pinned at various tension points to act together as one single unit. â€œWeâ€™ve actually done very little with the material,â€ Hearst tells Co.Design. â€œWhen you bend that steel, the way you pin it, you create natural curves. Itâ€™s almost like a flower.â€ The adjacent â€œspokesâ€ create an additional shape that your eye naturally wants to fill in